Cut and polished Zambian emeralds and Mozambican rubies/ Courtesy of Gemfields

Gemfields presents A Story in Every Gemstone

Gemfields, a world-leading supplier of responsibly sourced Zambian emeralds and Mozambican rubies, partners with Whitewall to present ‘GEOCHROM’ by Sebastien Leon. An immersive installation set to captivate and educate visitors through a multitude of sensorial elements. The result is an artistic experience that brings to life the inimitable beauty of responsibly sourced gems, celebrating the story in every gemstone.

Sebastien Leon is a French Los Angeles-based artist and designer active in the fields of painting, installation, video, sculpture and music. Through his multi-disciplinary work, Sebastien brings to life ethereal physical environments that are at once tangible, familiar and yet unmistakeably abstract.

The exhibition plays on how we see colour, for it is impossible for our eyes to simultaneously detect pure green and pure red. It is one or the other. The installation graduates from red to green, creating the ultimate contrast. It explores the geological structure of emeralds and rubies in both 2D and 3D forms, with two geometric paintings, large glass installations coloured by LED tubes and a sound sculpture.

As well as supplying the majority of the world’s rough rubies and emeralds, Gemfields initiates activations to build desire for coloured gemstones. Gemfields has collaborated with many partners and international jewellery brands including Fabergé, an iconic name with an exceptional heritage and a member of the Gemfields Group. Often surprising, unexpected and unique these collaborations are chosen to promote consumer awareness, appeal and education of coloured gemstones, raising awareness, appeal and education of coloured gemstones, raising their profile and in turn providing greater benefit to their place of origin Africa.

Whitewall media platforms connect the world of contemporary art with the worlds of luxury and lifestyle. Whitewall reveals current and future trends in art, design, lifestyle and fashion and champions today’s leading artists, designers and visionaries.